I was the Creative Director, Graphic Designer and Photographer on this project. I wanted the "Christmas, Arizona" pre-save campaign and single launch to stand out from the regular way new music is announced. I wanted to paint Christmas, Arizona as a destination and curate a feel and specific graphics that communicate the brand. I shot the photographs on digital and 35mm film. I focused on creating strong digital assets as well as printable postcards for this project.
Follow Mariya and see my work here
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